My Chapter: What in the world is Iridology? Born and raised in Austria, Birgit Lueders left a promising finance career with AMEX-Vienna in search of a more fulfilling path. After extensive travel around the world, while experiencing and learning about various cultures firsthand, this master herbalist and wellness coach was led to a practice that would allow her to utilize similar, centuries-old practices. Through her compelling story, you can find out how she channeled the early loss of her Dad, by finding her own purpose via iridology.